About Protein Link
Wholesale protein trading deserves better infrastructure
Making Australian wholesale protein trading clearer, faster and more structured for the people who actually move the product.
Serious volume, traded over voicemail
Right now, a serious share of Australia’s wholesale protein trade happens through missed calls, text messages and forwarded spreadsheets. Price lists are out of date the moment they’re sent. Freight is a guess until the invoice lands. And time-sensitive stock (chilled, short-dated, clearance) sits in cold storage losing value while the buyers who’d take it tomorrow never hear about it.
None of this is because the people in the industry aren’t good at their jobs. It’s because the tools haven’t kept up with the trade. Protein Link is the infrastructure this market should already have had.
Clearer. Faster. Safer.
Clearer
Every listing carries the same structure: product, specification, storage state, volume and one landed price. No decoding someone else’s spreadsheet.
Faster
Stock reaches all approved buyers at once, and structured orders replace days of phone tag. Deals execute instead of dragging.
Safer
Approved counterparties only, payments through the platform, and a full record of every order. Both sides trade with confidence.
Built for the whole protein supply chain
From the boning room to the export desk, across beef, lamb, pork, chicken, seafood, smallgoods and specialty proteins like kangaroo and game.
- Processors and boning rooms
- Wholesalers and distributors
- Cold stores and importers
- Foodservice groups
- Pet food manufacturers
- Exporters and brokers
The people behind Protein Link
Protein Link is built and run by its two founders, not an anonymous platform.
Tyler Bennetts
Co-founder & CEO
Tyler is an award-winning digital designer with over 20 years crafting websites, brand identities and marketing for businesses across the Sunshine Coast and beyond.
Dean Carr
Co-founder & CSO
Dean brings over 30 years in sales and marketing, including the last three years trading bulk meat and seafood, the trade Protein Link is built to serve.
How buyer payments are handled
Buyers pay through the platform, and payments are processed securely by Stripe via Stripe Connect, so funds are handled by a regulated payments provider and settled to suppliers against the confirmed order.
The mission
“Stop chasing deals. Start executing them.”
That’s the whole idea. Less time on the phone chasing prices, checking stock and confirming freight; more time doing deals that are documented, paid and delivered properly.
Trade with the infrastructure your volume deserves
Request access today. Verification is free, and most applications are reviewed as soon as we can.