Investors
Stop chasing deals. Start executing them.
Protein Link is private trading infrastructure for Australian wholesale protein. We proved the model by trading by hand, then built the platform to do it at scale.
The problem
Wholesale protein still trades on phones and spreadsheets
The result is slow, fragmented and very hard to scale.
Opaque pricing
Freight, levies and handling stay hidden until the invoice lands.
Unverified counterparties
New buyers and sellers trade on reputation and hope.
Payment risk
Credit risk sits with whoever ships first.
Separate freight
Cold chain transport is arranged again on every order.
The market
A large trade, sized from the top and the bottom
$77B
Australian red meat and livestock turnover (MLA, 2023–24)
$3.7B
Australian pet food manufacturing, buying the same trim and secondary product (IBISWorld, 2026)
$132M
Bottom-up: about 1,100 buyer contacts at an assumed $120,000 annual spend each, before about 6,000 phone contacts
Sources: MLA State of the Industry Report 2025; IBISWorld 2026. Buyer spend of $120,000 a year is an estimate.
What we've built
Not a directory. Infrastructure that runs the whole transaction.
Find and order
Structured listings with one comparable price, and order requests suppliers accept or decline.
Held payments
Stripe Connect takes the buyer's payment before anything ships, then settles each supplier.
Cold chain freight
Refrigerated freight quoted before payment and booked in the same transaction, on 51 rated lanes.
Compliance checks
Every buyer and supplier verified before they trade, with an audit trail on every order.
Counterparty privacy
Identities released only after payment, so the trade stays on the platform.
Competition
Everyone solves one piece. We run the trade.
| Alternative | How it works | Where it falls short |
|---|---|---|
| Phone brokers | Relationships, calls and texts | No price transparency, no audit trail, no protected payment |
| Distributors | Buy, hold and resell stock | Carry inventory risk and take a larger share of every sale |
| Livestock platforms | Online sale of live animals | Stop at the farm gate: no boxed product, no cold chain freight |
| Protein Link | Private trade of boxed protein | Freight, compliance, held payments and privacy in one transaction |
Traction
We proved the model by hand before we built the marketplace
$121k+
Sales, May to September 2026
14
Sales transactions issued
$58k+
Gross profit from direct trading
Live
Marketplace launched September 2026
3
Companies onboarded
34
Supplier relationships, 6 of them in Queensland
Xero, 1 May to 30 September 2026. Early margins reflect direct trading, not marketplace pricing.
Business model
We earn on every order that moves
- 8% markup on product traded, built into what the buyer pays
- Freight priced separately on each order
- No listing fees for suppliers
- No stock to buy, store or handle
Roadmap
Every trade builds the data moat
Structured trade data
Every transaction captured in one consistent format.
AI pricing and matching
Models for pricing, matching and forecasting, trained on that data.
National protein price index
The first clean price series for wholesale protein. Roadmap, not live today.
Team
Two co-founders, 20 years working together
Our kids were mates at school. We have worked together since, across digital and traditional media.
Tyler Bennetts
Co-Founder · CEO
Web and digital marketing specialist. Designed and built the Protein Link platform and brand.
Dean Carr
Co-Founder · National Sales Manager
Four years of direct wholesale protein industry experience, backed by a career in sales.
36-month targets
Where we are building to
Targets, not results or forecasts.
100
Suppliers
10,000
Registered and qualified wholesale buyers
$100M
Annualised trading volume, about 8% of those buyers' estimated $1.2B purchasing capacity
Build this with us
The platform is live, the revenue is real and the suppliers are here. Investor materials are available on request.
This page is general information about Protein Link Pty Ltd. It is not an offer or invitation to acquire securities, and it is not financial product advice. Market figures are third-party estimates, and targets are aims, not forecasts or guarantees. Investor materials are provided only to wholesale or sophisticated investors, on request.